Net-Cabs, a government approved taxi network service provider, has announced the official launch of its new taxi service Oiii® which is set to disrupt and revolutionise current taxi and ride-sharing services.


The new taxi start-up is committed to transforming the traditional taxi experience for operators, drivers and passengers. Launching on Monday, 22nd of January, new multi-colour Oiii cars will be appearing all over Melbourne roads, and in taxi ranks, disrupting ride-sharing services and breathing life and colour back into the taxi industry.

Founded by Dennis Jeffees, one of the original licence holders for Europcar in Australia, and managed by Co-CEO Roland Grelewicz, Oiii aims to compete with rideshare companies and bring hope to the taxi industry.

Oiii delivers location-based booking, fare estimate, payment and vehicle tracking services via a mobile app for passengers, as well as a loyalty program slated to be rolled out where credits will be used to pay for future journeys.

Riders of Oiii will have access to free Wi-Fi and a host of other benefits such as being able to book a ‘preferred driver’ or set ‘cabin moods’ for rides. The payment process is fully automated, and passengers can jump in and out of a taxi without being charged booking fees or credit card surcharges.

Taxi drivers also benefit from Oiii’s all-in-one smart in-vehicle driver system. It has been designed from scratch to streamline the customer journey and provide real-time processing using the latest in mobile and cloud technologies. It provides the necessary boost to an industry defined by physical receipt reporting and manual processes. Oiii features include an integrated meter, enhanced maps and navigation, voice support, and incentives for drivers to build rapport with passengers to receive a positive rating and being ‘saved’ as a preferred driver.

Within Australia, the taxi-industry is now increasing its focus on driver and passenger safety. All Oiii drivers are fully licensed, and a cloud-based security monitoring platform will allow authorities to monitor and transmit footage to approved personnel in real-time. Oiii is compliant with the government approved tariff meter in Victoria, meaning surge pricing does not apply.

Co-CEO and company spokesperson Roland Grelewicz says, “Our mission is to breathe life back into the taxi industry by creating a thriving environment that’s great for drivers and operators, but most importantly by putting the needs of passengers as our No. 1 priority.”

“The market has become very polarised by taxis and ridesharing at the extreme ends – there is a market gap now in the middle that we see Oiii destined to fill.”

Oiii Founder Dennis Jeffees says, “There’s no hiding from the fact that the traditional taxi industry has faced significant struggles to manage change in the digital age, with manual processes and cash handling still very much a part of a driver’s daily routine. We are committed to helping the taxi industry become viable again by using the latest in technology to lower operating costs, deliver a service Australians can trust, and vastly improve the passenger experience along the way.”

“We have taken the best from taxis and the best from ride-sharing and tried to meld them together to provide a superior service.”

Oiii taxis will be introduced onto Melbourne roads from Monday, 22 January 2018.

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